When the Nuggets selected Nikola Jokic with the 41st overall pick in the 2014 NBA Draft, a Taco Bell commercial played on ESPN while the pick was announced at the podium that night.
Ten years later, Gonzaga forward Anton Watson received similar treatment when the Celtics selected him with the 54th overall pick in the 2024 NBA Draft. ESPN’s broadcast cut to a commercial while the Celtics were on the block and remained there when the recognizable jingle sounded to share the pick was ready.
ESPN didn’t cut back from the commercial break to show NBA deputy commissioner Mark Tatum announce the pick.