What is a basketball team to do to remain in its fans’ consciousness when there is no basketball to be played?
In the case of the Celtics, the approach is this: Produce enough compelling content across multiple platforms that fans are constantly reminded why they came to care about the team in the first place, and why they still care about it now.
That’s not easy for any professional sports team to pull off during the COVID-19 pandemic. The Celtics last played a game on Tuesday, March 10. It was a 114-111 win over the host Indiana Pacers, a win that improved the Celtics record to 43-21.