Social media has played a role in the increased media coverage and visibility of women's basketball. The rise in coverage of women's sports, including basketball, is notable; Wasserman reported that women's sports now account for 15% of total sports media coverage. This is an increase from the previous 5.4% coverage on ESPN's SportsCenter. Younger generations, who prefer digital platforms, are contributing to this growth. Streaming services like ESPN+ and Amazon Prime provided over 22,000 hours of women's sports coverage in 2022.
Platforms including Instagram and Twitter allow female athletes to engage directly with fans, bypassing traditional media gatekeepers.