As Jayson Tatum stood in the right corner catching passes and firing up shots in October at Madison Square Garden, warming up the morning of the opening game of his seventh NBA season, he heard a familiar sound out of his left ear. Jay Z’s “The Prelude” switched into the Frank Sinatra sample that opens up “I Did It My Way” off Jay’s 2002 album The Blueprint II. Tatum, still shooting, turned his head toward mid-court, where Celtics trainer Isaiah Covington stood in front of the scorer’s table next to a massive JBL speaker controlling the music from an iPad.