For the decades-old Halftime King of Pizza, business is good when Boston sports performing at their best.
And luckily for the Pasquale family, who has owned the classic slice shop for generations, two teams who play at their neighboring venue, TD Garden, are in the playoffs this season. One is even favored to win the championship.
“If they can make a deep run in the playoffs, it always helps,” said Matthew Pasquale, who runs the shop with his family. “You get people in here start chanting for the Bruins or the Celtics before a game.