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Here’s why you’ll see Celtics’ Jayson Tatum on bags of Ruffles potato chips

Jayson Tatum says he still likes seeing himself in advertisements, and he’ll soon have some new ads to enjoy.

On Thursday, the Boston Celtics star announced a partnership with Ruffles potato chips, where he will be the face of the company’s new Flamin’ Hot BBQ chips — a favorite of Tatum’s due to his love of barbecue.

“It still makes me feel good, especially something like this,” Tatum told Boston.com, when asked if he’s grown used to seeing himself around town. “Everybody eats chips, and I was eating chips ever since I can remember. Now I got my own chips.