After announcing the first jersey sponsorship deal in team history, the Celtics unveiled the new look on Wednesday morning. The partnership deal with General Electric begins in the 2017-2018 NBA season, with a GE logo tucked in on the upper right side of the team jersey.
Here’s what the Celtics-GE jersey will look like:
Aaaaand here's the real thing. @sportslogosnet @UniWatch pic.twitter.com/MyRlRDFnv0
— Kyle Scott Clauss (@KyleClauss) January 25, 2017
Here is what the new GE logo will look like on the #Celtics uniforms next season.