Since 2017, the Boston Celtics have dawned the General Electric logo on the shoulder of their jerseys and with the history of the company having such strong roots in Massachusetts, it seemed like a perfect fit. However, it appears that as we head closer to the start of the 2020 NBA season, the Celtics are looking to make another change.
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As reported initially by Corey Leff of the Sports Business Journal, Boston is in search of a replacement sponsor for GE in the future, with the possibility of things changing as soon as this upcoming season.