On Tuesday, Samuel Adams and Derrick White launched a merchandise collaboration with the Celtics’ guard’s face and name jumping from can to shirt.
This partnership comes after a series of three commercials White has done with Boston Beer Co., including one where he buys a duck boat following the Celtics’ championship win. The do-everything guard’s (Derrick) White Ale was released in November.
The new merchandise includes a short sleeve shirt featuring the iconic duck boat on the back.