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Celtics working to make Boston proud

Celtics Pride. Capital “C.” Capital “P.”

Every NBA franchise has their own culture, but there are few so ingrained with the identity of their city like Boston and their sports teams. There’s a blue collar grittiness that the greatest Celtics teams have always mirrored back to Boston and heading into the 2021-2022 season, this team will look to re-kindle that spirit.

After several seasons flirting with flashy max contract free agents and fielding starting fives chockful of All-Stars, President of Basketball Operations Brad Stevens revamped the roster and more importantly, its image after the team finished .