By Boston Celtics | @Celtics
Celtics.com
October 1, 2015
Putnam Name to Appear on the Apron of the Team's Historic Floor
Firm's Branding to Appear Extensively Throughout Arena at All Celtics Games; New Putnam Club
BOSTON, October 1, 2015 — The Boston Celtics and Putnam Investments today announced a multifaceted, multiyear marketing partnership that provides the investment management firm with unprecedented in-arena branding, coast-to-coast broadcast visibility, significant ongoing digital and social media opportunities, and unique fan and client engagement features. Terms of the partnership were not disclosed.
The exclusive asset management sponsor of the Boston Celtics, Putnam will have its name painted prominently on the apron of the team’s legendary parquet floor — the first time in the franchise’s nearly 70-year existence that a Celtics’ partner has been highlighted on the floor space in front of the home and visiting teams’ benches.