When a star athlete does something unique from a business perspective, there’s typically a motivation or an inspiration for doing so. That isn’t entirely the case for Jaylen Brown, though.
The Celtics star introduced his performance brand, 741, while also unveiling his signature shoe, Rover, on Monday. In a statement that coincided with the launch, Brown said that “741 is more than just a sneaker brand—it’s a statement about independence, creativity, and ownership.”
While Brown has a big imagination for 741, there wasn’t any major motivation that caused him to launch the brand and his signature shoe.