Scott Morrison was a mild-mannered Celtics assistant coach when he awoke on the morning of Feb. 22.
His fame had generally been confined to his roots on Prince Edward Island and in the basketball reaches of Canada, and he’d become a celebrity of sorts in Portland, Maine, during three years as coach of the Red Claws. But even some Celtics fans may have had trouble picking him out of a lineup. Maybe still would.
Then, in the blink of a two-word tweet, Morrison became an international sensation. He was still a mild-mannered Celtics assistant coach, but suddenly people around the world were clicking on his Twitter profile to learn more about the author of a profound reply.