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With trade deadline approaching, Bruins need to quickly right the ship

As he watched his team scratch and claw for playoff positioning Wednesday night against the Rangers, Bruins general manager Don Sweeney clung to some optimism in a season where that has been in short supply.

Speaking on the TNT broadcast during the matchup at Madison Square Garden, Sweeney sounded like an executive hoping to avoid a reality where the Bruins plant a “For Sale” sign ahead of the trade deadline.

It’s uncharted territory for Sweeney, who — beyond an offseason sell-off of assets such as Milan Lucic and Dougie Hamilton in 2015 — has not had to pivot from the franchise’s win-now window.