As the Bruins clinched a spot in the playoffs Tuesday night, the team released an emotionally powerful video on social media simply captioned, “Here, hockey is #InOurBlood.”
“For us, hockey is more than a sport, it’s more than a religion, hockey is life,” the narrator says over scenes of local youth playing hockey, Bruins fans, and the city. “It chooses us. It defines us. And becomes us. For us, it is everything. This is Boston. And here, hockey is in our blood.”
Here, hockey is #InOurBlood. pic.twitter.com/LO83mZPC4q
— Boston Bruins (@NHLBruins) April 5, 2017
The video has seemed to resonate with Bruins fans, as it was retweeted over 1,500 times and shared almost 8,000 times on Facebook as of Thursday afternoon.