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The NWHL's Deal with Dunkin' & Why It's Important

The short story of the NWHL has been full of surprises, but the one revealed this week has been the best thus far.

On Tuesday, Dunkin’ Donuts officially announced its sponsorship of the NWHL during a press conference at TD Garden. Meghan Duggan, the captain of both the U.S. Women’s National Hockey Team and the Buffalo Beauts, also received a personal services contract from Dunkin.’ Although the details of both deals remain unknown, it was confirmed that both are multiyear relationships.

"Our policy at Dunkin is that we don’t disclose financial or term information about any of our sponsorships," explained Tom Manchester, the vice president of field marketing for Dunkin’ Brands.