The Patrick Kane case, the latest in a long line of NHL players getting into trouble, has seen the NHL media defence machine crank up again-a machine that's contributing dangerously to the lack of change in NHL culture. It's a machine driven by journalistic self opinion that needs to be broken apart, because it's destroying the game for much of the fanbase, PR disaster by PR disaster. Paul Wheeler looks at why and how.
Hey, NHL and NHL media. We need to talk. Come over here, detune your ears from the buzz of training camp and teams telling you the same old quotes about how they're "excited to be back" and listen.