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The Bruins should follow the Devils’ lead and invest in women’s hockey

Related Topics: New Jersey Devils

When the announcement about the New Jersey Devils entering into a partnership with the National Women’s Hockey League and the soon-to-be Metropolitan Riveters came down last week, it was a great moment for women’s hockey.

The Devils organization is going to offer marketing support, facilities, financial backing and even a double-header with the NHL club to jumpstart women’s hockey in the Tri-State Area, and it got me thinking: why haven’t the Bruins done something like this?

It’s not just that Jeremy Jacobs is a billionaire and could easily afford to inject some money into the deserving women’s leagues; instead, the Bruins are in the unique position of having the facilities, the capital and the local interest to seriously boost the women’s game.