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Patrice Bergeron co-stars in Mo Bros ad for Visa Canada

November is the second month of the hockey season where teams are still trying to work out their kinks and fine tool their on-ice product. Off the ice, players, coaches and other personnel participate in no shave November — or in simpler terms: Movember — to raise funds and awareness for men’s health across the globe.

Patrice Bergeron is no stranger to the campaign, and this year he is doing it again, and teaming up with VISA Canada in the process.

The Bruins assistant captain, along with the Blackhawks’ Duncan Keith and Maple Leaf teammates James van Riemsdyk and Jonathan Bernier, co-starred in VISA’s Movember campaign up north called “Mo Bros” as part of a unique social media opportunity where users can customize the video(s).