Yesterday was the Winter Classic - the NHL's showpiece regular-season event. Whatever you think about outdoor games or how teams are selected to participate in them, the visibility and media impact of the game is arguably the largest that hockey will have on national media short of a Stanley Cup Final or an international victory.
It is a time, without question, when hockey has the greatest opportunity to sell itself.
You'd think that any sport that put someone who was a proven wife-beater and had expressed support for Nazi ideas right in the middle of their celebrations would be insane to do so, right?