The Bruins’ jerseys for the 2023 Winter Classic were revealed on Friday and like their prior Winter Classic jerseys, they pay homage to past Bruins logos.
The jerseys have an arched “BOSTON” wordmark across the chest, which was inspired by the original spoked-B worn by players in 1948. The arching of the wordmark pays homage to New England amateur hockey.
Underneath the wordmark is the Bruins’ secondary logo. The uniform also features a shoulder patch that was on the team’s jerseys from the mid-1970s to the early 1990s. Some updates were made to the bear, including a recoloring to better pair it with the wordmark.