When Jason Day first showcased his red putter at the RBC Heritage, it quickly became the talk of the golfing world. Leading the tournament after 36 holes, his performance with the striking red putter captured the attention of both fans and aspiring golfers.
The buzz was so intense that young golfers at an AJGA event were eagerly discussing and photographing the putter, eager to experience it firsthand.
This phenomenon highlights how equipment used by professional golfers can create waves in the retail market. With a 90% chance of success in retail if it’s successful on Tour, the red putter’s popularity among young, knowledgeable golfers underscores its potential impact.