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‘Don’t Poke the Bear’ prepares Bruins fans for a Black and Gold-en playoff run

Beer and sports have been engrained with one another throughout the last century. Go to any professional sporting venue and you’ll notice the long lines at concession stands between lengthy stoppages of play where fans will pay a good price to sip on some of the finest beer selections.

The craft beer revolution provides more sophisticated choices than ever to match a brew with one’s favorite sport. Harpoon Brewery took that distinction to heart, partnering with the Boston Bruins for one of their recent releases.

Specifically, the Seaport District brewery wanted a local tie-in to this project.