The two-week break sandwiched within the NHL calendar in February has gone from bust to boom in record time.
After years of stale enthusiasm during All-Star Weekend festivities, the NHL and NHLPA’s decision to reintroduce best-on-best international competition has invigorated devoted fans of the sport, while also drawing casual viewers to screens across the globe.
The NHL announced Tuesday that the epic clash between Team USA and Canada in the 4 Nations Face-Off tournament on Saturday drew 10.1 million viewers across North America.
The ongoing tournament has made good on the hope of hockey’s greatest stars turning the spotlight back on the NHL.