Boston Bruins owner Jeremy Jacobs has dropped the gloves with Yosemite National Park. The result could be that iconic hotels and other beloved landmarks at the park will soon be forced to undergo a name change in a multi-million dollar donnybrook over who owns the rights to the original names.
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The Ahwahnee, a luxurious stone and timber hotel with breathtaking views of the park’s granite peaks, will now be called the Majestic Yosemite Hotel. Curry Village, a family friendly lodging complex, will be recast as Half Dome Village.
These name changes, plus others announced Thursday aren’t going over too well, but the National Park Service says they have to make them, at least temporarily, to ensure that visitors taking in Yosemite’s natural wonders don’t have their experience spoiled as Jacobs and the Park Service scrap in the legal corners.