The Boston Bruins ownership group, as it has often been groused about on Stanley Cup of Chowder, does not actually make its headquarters in Boston nor does it seem like the Jacobs family take a direct interest in the team in any time that doesn’t involve the team looking to be dangerously out of a playoff spot by January.
The Business and Hockey Ops position, as his own page on the Bruins website claims, falls squarely on President Cam Neely.
To the business end, it’s impossible to say he’s done a poor job at successfully promoting and ingraining the Bruins into New England hockey fan’s subconscious; the team has been in the top 5 of most valuable franchises in the sport for the past seven years both in terms of revenue and brand, as much as the reworked seats are a pain in the butt, the upgrades to TD Garden and The Hub outside the arena are not just drastic, but impressive.