In his book “Endzone: the Rise, Fall and Return of Michigan Football,” author John U. Bacon paints a loving picture of some of Michigan’s most famous athletic directors.
There was Don Canham, who knew how to market and raise funds but who kept his own salary relatively low. There was Bill Martin, a self-made millionaire who agreed to be paid only $1 per year while serving as AD. And of course, briefly, there was Bo Schembechler, the legendary former coach for whom the Maize and Blue always mattered much more than money.
Their own modesty contrasted with the tenure of Dave Brandon, the slick corporate raider who alienated fans and students while tarnishing the very brand he pushed so fervently.