Colorado stars Shedeur Sanders and Travis Hunter, LSU gymnast Livvy Dunne and Texas quarterbacks Arch Manning and Quinn Ewers hold the top five most lucrative NIL portfolios in college sports, according to On3's updated standings.
Sanders, who joined Colorado with his father and head coach Deion Sanders prior to the 2023 season, leads all college athletes with an NIL valuation of $5.1 million, per On3.
Dunne, who announced in July that she will return for a fifth season with the Tigers, ranked second in On3's rankings with a $4 million NIL valuation.