The Big 12 officially got back into the expansion business one week ago. Many of the conference's prospective future members responded by posting statements on Twitter espousing their interest and qualifications. Who posted the best statements? Who’s trying too hard? Let’s assess their efforts:
Most extensive campaign: Houston
When some of the most influential leaders in Texas are backing you on Twitter, you’re off to a pretty good start. The statements president Renu Khator and AD Hunter Yurachek sent out last week were both classy and touted their fancy “Phi Beta Kappa” and “Carnegie Tier One research institution” status.