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Charlie Strong and Texas Football's Identity Crisis

Five hundred miles to the northwest of Austin in the great state of Texas lies, not far off the highway, the famous Cadillac Ranch.

Although it is quite a distance from the capital, the art installation could double as a telling metaphor for the state’s flagship football program. There, just outside Amarillo in the middle of a windswept plain, lie several colorful Cadillacs planted face-down in the dirt.

For nearly two decades and even long before that, the Longhorns football team has been driving a fully loaded Cadillac. Twelve straight seasons of at least nine wins, one national title and a trip to play for another, some of the winningest quarterbacks in NCAA history and the general tradition of college football’s biggest moneymaker have all contributed to this.