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In 2004, Kansas University won the first of its 13 straight Big 12 regular-season titles (outright or shared).
How long ago was that? LeBron James was a rookie, Karl Malone was still in the NBA and Kentucky star Malik Monk turned six years old.
Let that sink in for a minute.
The college basketball landscape changes dramatically year to year simply because players come and go so quickly, but Kansas has managed to win the conference regular-season title for 13 straight years.
It's a remarkable achievement punctuated by the fact that KU will likely go into this tournament as the No.