After ESPN used images and the likeness of Baylor and TCU football players spliced in with a Star Wars: The Force Awakens advertisement, the Big 12 sent a cease-and-desist letter to the network.
CBS Sports' Jon Solomon reported the news Thursday after confirming the situation with Big 12 commissioner Bob Bowlsby, who said of the ad, "We were surprised and unhappy."
ESPN responded to the matter through an official statement provided by Solomon, which reads, "After the Big 12 brought this to our attention, we worked closely with them to resolve the situation.