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‘We pay players’ signals new Baylor football brand

Related Topics: Dave Aranda

Head coach Dave Aranda has been open about the shortcomings of Baylor’s recruiting, citing a failure to aggressively pursue players in the transfer portal and highlighting an increased commitment to name, image and likeness (NIL) benefits next season.

After a successful offseason that saw a number of high-profile transfers and recruits commit to Baylor, Aranda was asked what led to the hot streak during Big 12 Media Days.

“We’re paying players,” Aranda said during an interview with Sic’Em 365.

Soon after, assistant coaches wore t-shirts with, “We Pay Players,” across the chest during multiple training camp practices.