By Kalena Reynolds | Staff Writer
In 2024, Forbes reported an astounding 89% viewership increase for the women’s March Madness games across all six rounds on ABC and ESPN. This statistic represents the growing momentum of women’s sports in the past two years, bringing heightened visibility to individual players and reshaping the financial landscape.
As female college athletes have taken the media by storm, increased television coverage and financial recognition are propelling women’s sports to new heights. For the first time, individual players are being highlighted on the same level as their male counterparts.