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Sports Take: Money has stolen the heart of college sports

By Jackson Posey | Sports Writer

The Southwest Conference is never coming back.

It’s a harsh reality. The original Texas-Oklahoma-Arkansas state triad was among the greatest collaborations in history, rivaling Outkast and the original 13 colonies. But as another classic band of philosophers once observed, Cash Rules Everything Around Me. And so the Southwest Conference, with all its traditions and history, faded into the history books.

Five years after Arkansas left for the SEC in 1991, the SWC officially disbanded, with Baylor, Texas, Texas A&M and Texas Tech jumping ship to merge with the former Big 8 Conference.