By Foster Nicholas | Sports Writer
As players and schools continue to search for profitable ways to navigate the ever-changing world of Name, Image and Likeness, the sports card boom has proved to help benefit athletes. On Feb. 14, Baylor men’s and women’s basketball partnered with ONIT Athlete to bring licensed sports cards to the community.
ONIT added trading cards and wall clings that allow student-athletes to benefit from their signatures and photos, with 60% of the revenue going directly back to the student-athletes. In the fall, the company reported making over $1.6 million in NIL royalty payments to student-athletes across the nation.