ODB: Last Thursday morning, the Big Ten and three television networks agreed to a $1.2 billion/year media rights deal lasting from 2023 to 2030, a significant increase from their current $440 million/year deal. After USC and UCLA enter the conference, all sixteen schools will receive at least $75 million/year. Actual receipts will increase with bowl game, CFB playoff, and NCAA March Madness tournament appearances. What does ODB think about the new B1G media deal?
Cody Orr: Is anyone happier than Illinois and Rutgers? Perhaps USC and UCLA, who can now point to a 4x increase in revenue from ditching the Pac 12.