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Baylor explores integrating esports into branding

Related Topics: Baylor University, Scott Drew

By Grant Morrison | Grant Morrison

When one thinks of Baylor Athletics, the first images their minds conjures would likely be Scott Drew’s 2021 National Championship men’s basketball team. Maybe it’s two-time women’s basketball Player of the Year and three time national champion Brittney Griner. Or it could be former quarterback Robert Griffin III hoisting the Heisman Trophy in 2011 or Acrobatics & Tumbling’s perennial dominance.

Soon, Baylor hopes to add esports to the ranks of the university’s athletic excellence.

Since 2017, the Oso Esports club has been a presence on campus that allows students interested in online gaming to foster an organization of community and competition.