By DJ Ramirez | Sports Writer
Say goodbye to inconsistency. Say hello to unity.
Baylor Athletics launched the “Baylor United” brand in partnership with Nike before the Green and Gold spring game on Saturday at McLane Stadium, unifying all 18 of the university’s athletic programs under one brand.
Mack Rhodes, the Vice President and Director of Intercollegiate Athletics said the rebrand was a way to move the athletics programs forward.
“This process was really about serving, respecting the past and great traditions. You know [Nike] has taken an iconic mark for us and just refining it, tweaking it, but then also, moving forward.