More aggressive playcalling
The mainstreaming of analytics demonstrated — for all who cared to listen — that NFL game strategy is far too conservative. On-field buy-in remains limited, but there has been an indisputable rise in aggressiveness from some coaches and franchises.
During the first three quarters of games, when game situations remain fluid, fourth-down attempts have risen 55% since the start of the decade, and 2-point conversion attempts have spiked 569%. Some coaches are going for two when down eight points in the fourth quarter, rather than waiting until later when there would be less time to compensate for a miss.