The market has seen several contributing factors supporting and promoting the use of electronic commerce (e-commerce) in the global retail scene. The COVID-19 pandemic was one of them, as online purchases have grown by over 14% in the U.S. alone since 2020. Internet access and social media platforms are also two significant contributors, allowing consumers unlimited access to products and services. In 2023, the global retail e-commerce market surpassed $5.8 trillion and is predicted to be more than $8 trillion by 2027.
How E-Commerce Is Evolving on Social Media Platforms
