The Ravens have added a new social media tool to their ever-growing attempt to expand their fanbase to a younger demographic.
In late July, the team launched their Snapchat handle, 'bltravens'. Snapchat is a popular mobile social media platform in which users "Snap a photo or a video, add a caption, and send it to a friend." Many teams and organizations already use the app to post "stories", or a collection of videos and pictures that disappear after a 24-hour period.
"We’ve long operated on the belief that we need to be where our fans are.