The Orioles whipped their fans into a frenzy with this garden gnome promotional give away. I won’t say they overdid it with the marketing campaign, but… yes: the Orioles completely overdid it with marketing the gnome giveaway.
It started with Orioles (and MASN… is there a difference?) social media, spread quickly to the Orioles media members’ personal social media, and eventually got picked up by official MLB social media. After the “grand reveal,” the gnome was everywhere. He was the Flat Stanley of Orioles baseball.
The Buck Gnome is spending some time with the Ravens.