The Big Ten is adding UCLA and USC, making it a 16-team conference as of summer 2024.
The conference had been a Midwestern juggernaut but expanded a few years ago to the Washington D.C. (Maryland) and New York (Rutgers) areas.
Now it's a coast-to-coast league.
Of course money is behind the move. Adding the Los Angeles television market allows the Big Ten to expand its footprint and garner much larger paydays from national networks.
But Purdue is taking something of a beating in some of the early reactions to the move.