September 12, 2024
MUNCIE, Ind. – Ball State University has announced a partnership with Influxer, providing Cardinals' student-athletes the opportunity to monetize their name, image and likeness (NIL) via high-quality, personalized merchandise that allows fans to support in style.
Influxer is an officially licensed vendor, creating co-branded apparel customized with players' names and numbers. Through this partnership, Influxer will provide education and training on marketing, entrepreneurship, and personal branding.
Each Ball State's 450 student-athletes, from every team, will have the opportunity to create his or her own webpage that showcases their personalized gear available for purchase.