British-Korean driver Jack Aitken, overwhelmed by the response he received from fans in South Korea after his Formula One debut last year, hopes to use his newfound support to catch the eye of teams looking to tap into the East Asian market.
Aitken made his F1 debut for Williams at the Sakhir Grand Prix as a replacement for George Russell, who stood in for Lewis Hamilton at Mercedes after he tested positive for COVID-19.
Aitken, born in London to a Scottish father and Korean mother, said he had made waves in Korea despite a 16th-place finish in Bahrain.