Rich Energy claims to have terminated its title sponsorship deal with the Haas F1 team, arguing the American outfit underperformed at the last race in Austria.
The energy drinks company became Haas' title sponsor at the start of the year, claiming it would take the fight to Red Bull both on and off the track. The deal saw the cars painted black and gold and feature prominent Rich Energy branding on the engine cover, nose and front wing endplates.
The title sponsorship deal was followed up with a burst of activity on Rich Energy's increasingly vocal social media accounts, which regularly took aim at rivals Red Bull.