ST. LOUIS -- A track outside St. Louis that hosts IndyCar, NASCAR and NHRA events is getting not only a new name, but a promise to become a proving ground for tech innovations aimed at enhancing the fan experience.
Gateway Motorsports Park in Madison, Illinois, will be renamed World Wide Technology Raceway at Gateway. Terms of the naming rights agreement announced Wednesday were not disclosed.
Suburban St. Louis-based World Wide Technology has some 5,000 employees. Founder and chairman David Steward said he envisions using the partnership to develop innovative experiences for fans.
"To be able to create a platform that's innovative and different that incorporates technology you couldn't incorporate before is an interesting and unique opportunity," Steward said.