Haas' new-look livery for 2019 -- a blend of black and gold made famous by Lotus in previous eras -- came with bold proclamations from the team's newest financial backer.
The American team has dropped the red, grey and black colours associated with owner Gene Haas' company, Haas Automation, in favour of those of new title sponsor Rich Energy, a new and little-known energy drinks company from London.
Haas enjoyed its most successful season last year, finishing fifth behind the well-backed Renault outfit, during which it confirmed its new title partnership.
An energy drink joining Formula One is nothing new -- beyond Red Bull's two teams, Monster is affiliated with Mercedes, while Hype has a deal with Force India.