The France family, who owns NASCAR, has engaged investment bank Goldman Sachs to explore a sale of the sanctioning body, ESPN has confirmed.
Reuters first reported the potential for a sale, which has been rumored for more than a decade. Those rumors have increased over the last year amid NASCAR's struggles to attract fans, both in-person and on television. The three public companies that own tracks where NASCAR races take place have reported a combined attendance revenue decline of 54 percent over the last decade.
Ratings for many races this year have hit all-time lows, as recent years have seen the exit of the sport's two most popular drivers, Jeff Gordon and Dale Earnhardt Jr.